The Body Shop: Express Yourself!
Live Brief | Art Direction & Brand Campaign
— is campaign by The Body Shop that aims to change the way people think: that there are no limitations on elder’s people style and how they SHOULD have fun no matter how old they are.
Role
Digital Designer
Brand Strategist
Team
Valerie E. Lianggara (myself)
Fiorenza Deandra
Kelly To Kayuet
Skills
Art Direction
Brand Strategy
Visual Design
Brand Experience
Screenprinting (Merchandise Design)
Tools
Adobe Photoshop
Adobe Illustrator
Timeline
March 2020
The Challenge
Mother London and The Body Shop introduced a brief to us where we had to create a radical, provocative activism campaign for The Body Shop that feels culturally relevant, authentic and distinctive; using one of the three causes: Feminism, LGBTQ+ and Ageism.
The Solution
We chose to focus on “ageism” and our objective was to change the way people think, that there are no limitations on elder people’s style. We wanted to encourage that older people can have fun, and they SHOULD have fun. Hence, our campaign was to make elder people feel appreciated in the beauty industry and encourage them to express themselves through The Body Shop makeup.
