Suara Kota!
Freelance | Brand Identity & Digital Marketing
— is Indonesian Night 2020’s theme, which is a yearly event by Imperial College London and University of the Arts London Indonesian Society showcasing Indonesian culture through the best of Indonesian students’ talent across London.
Role
Head of Design
Head of Exhibition
Digital Designer
Brand Strategist
Animator
Team
Valerie E. Lianggara (myself)
Josephine Tirta
Calvin AW
Skills
Illustration
Brand Experience
Visual Design
Motion Graphics
Social Media
Tools
Adobe Photoshop
Adobe Illustrator
Adobe AfterEffects
Timeline
October 2019 - February 2020
The Challenge
As Head of Design, I led a team of 3 to handle all design material for Indonight 2020. The challenge was to create a brand identity and experience for the event and all marketing materials, including social media posts and animations, graphics, and posters.
The Solution
Indonight 2020: Suara Kota! hopes to transport the audience into the vibrant streets of Jakarta through their production. It was filled with phenomenal acting and music that was a reminder of home. As it says in the title, “Suara Kota” (Indonesian for “Sounds of the City”), there is no shortage of musical liveliness to tell the story. As Head of Design and Exhibition, I had the privilege of bringing all our visions that embodied Jakarta’s culture to life through design.
