It Never Stops Spinning


University Brief


Timeline

October 2019


Discipline

Experience, Art Direction, Strategy


Tools

Illustrator, Photoshop


The Challenge: We were tasked to design and produce a flag to represent and promote a movement or cause we believe in, along with a manifesto that works in tandem with our flag.


The Outcome: The message of my flag is to go against the idea of how some people that Jazz is dead. The phrase 'it never stops spinning' on my flag was inspired by the song Spinning Wheel by Blood, Sweat & Tears. The song's main message is that everything comes in full circle, and just like the round shape of a record, it indicates how Jazz will never be dead and will always eventually come back.

The manifesto’s design was to incorporate something from the world of ‘today’ and combine it with something more vintage, which was the use of QR codes on vinyl records. The idea behind the placement was inspired by how milennials love to take pictures and post it on their social media accounts, which led to displaying the records in an arc shape, where the audience can stand under it and take a picture, and then share it on their social media accounts. This not only attracts people to take pictures with it, but by sharing it on their social media, it’d raise awareness for Jazz and remind people how good it still is.